TDF Appoints Ms. Mashail Mohammed Alkarni as Official Spokesperson

The Tourism Development Fund (TDF), Saudi Arabia’s national steward of tourism investment, has announced the appointment of Ms. Mashail Mohammed Alkarni as its Official Spokesperson. The appointment forms part of TDF’s ongoing efforts to strengthen its corporate communications framework and enhance its media engagement channels, helping ensure consistent messaging and stronger engagement with the media and the wider public.

In her new role, Ms. Alkarni will represent TDF in its media engagements, coordinate with media organizations, and oversee communications relating to official statements and announcements, ensuring that TDF’s institutional messages are communicated effectively and consistently while further strengthening its media presence.

Ms. Alkarni serves as Associate Director of Enterprise Risk Governance at TDF. She brings professional experience across governance, risk management, and corporate compliance, and has contributed throughout her career to developing regulatory frameworks and strengthening governance practices that support institutional efficiency and long-term sustainability.

The appointment reflects TDF’s commitment to applying best practices in corporate communications and establishing a clear and effective channel of engagement with the media. It will help enhance transparency, support timely and accurate responses to media enquiries, and keep pace with TDF’s growing role in enabling tourism investment across Saudi Arabia.