SEVEN Announces Partnership with Half Million to Enhance F&B Experiences Across Its Entertainment Destinations

Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of Qiddiya Investment Company (QIC), has announced a strategic partnership with Half Million, the Saudi-born specialty coffee brand, as part of its ongoing destination development strategy.

The partnership marks a key milestone in SEVEN’s ambition to create vibrant, mixed-use entertainment destinations that seamlessly integrate dining, leisure, and community-driven experiences. By partnering with Half Million, SEVEN continues to elevate its lifestyle offering through collaborations with homegrown brands that reflect local culture, quality, and contemporary consumer preferences.

Founded in 2018, Half Million has established itself as a preferred destination for coffee lovers across Saudi Arabia, known for delivering a high-quality coffee experience that combines product excellence with accessible pricing. The brand continues to expand locally and regionally, bringing its distinctive concept to a growing audience.

“This partnership reflects our vision to go beyond entertainment and create destinations that people return to time and again,” said Essam Aljubair, Chief Operating Officer at Saudi Entertainment Ventures (SEVEN). “Food and beverage play a vital role in shaping memorable experiences, and we are proud to collaborate with Half Million, a Saudi brand that shares our commitment to quality, creativity, and community.”

“Partnering with SEVEN represents an important step in Half Million’s growth journey,” said Ahmed Alblushi, Chief Executive Officer at Half Million. “Through this collaboration, we look forward to reaching wider audiences and offering our coffee experience within some of Saudi Arabia’s most exciting entertainment destinations.”

The collaboration will see Half Million integrated across SEVEN’s entertainment destinations, contributing to dynamic placemaking and enhancing the overall visitor journey through curated café experiences that encourage social connection and repeat visitation.

This partnership further reinforces SEVEN’s role in advancing Vision 2030 by supporting local businesses, creating new opportunities for Saudi brands, and contributing to the Kingdom’s growing entertainment and tourism ecosystem.