Sahm Capital Partners with Olympian Fayik Abdi to Champion Saudi Vision and Innovation

Riyadh, Saudi Arabia – Sahm Capital, a fintech-driven financial company licensed by the Capital Market Authority, today announced the appointment of Fayik Abdi, Saudi Arabia’s first Olympic Winter Olympian, as its official Brand Ambassador.

Fayik made history representing the Kingdom at the Winter Olympics, becoming a symbol of the nation’s determination and ambition. His journey reflects the qualities of a new generation of Saudis who are exploring new frontiers and redefining what is possible.

“At Sahm Capital, we see the very same qualities in our investors and our people: ambition, resilience, and a forward-looking mindset,” said Mohammed Asiri, CFO of Sahm Capital. “Fayik’s achievements underscore our vision of enabling progress and creating opportunities for growth in line with Saudi Arabia’s Vision 2030.”

As the fastest-growing member of the Saudi Exchange, Sahm Capital shares this same drive to venture beyond the familiar. Guided by Saudi Vision 2030, Sahm aims to contribute to the Kingdom’s economic future by delivering innovative investment solutions, broadening market access, and empowering investors to achieve their ambitions.

Through this partnership, Sahm Capital and Fayik aim to inspire a new generation, proving that whether on the slopes or in the capital markets, courage paves the way to success.