GBS Signals Transformation with Brand Identity Refresh
New logo expresses strengthened commitment to greater innovation, growth, and alignment with Saudi Vision 2030
Riyadh, Saudi Arabia, 03 February 2025: Gulf Business Solution (GBS), the leading technology solutions provider in Saudi Arabia, has announced the unveiling of its new brand identity. Under its broader rebranding initiative, GBS is building upon its expertise in cybersecurity consultancy and services, cloud solutions, managed IT services, and IoT to demonstrate its commitment to evolving the company’s role as a specialized system integrator.
GBS’ newly launched logo symbolizes the company’s transformation plans, underlined by a mission to empower clients with specialist innovative solutions and contribute to the Saudi Vision 2030 agenda. This marks the beginning of an exciting new era, as GBS fortifies its brand and capabilities to better serve the needs of its partners and stakeholders.
The rebrand also serves as a strategic evolution for GBS, under the leadership of Abdullah Alasqah, who has outlined a vision to position the company as a key technology enabler in the Kingdom. In realigning its priorities, the company is pursuing several key objectives – from local talent development to specialized bespoke solutions for key sectors in the Kingdom.
Commenting on GBS’ rebranding, Abdullah Alasqah said: “The unveiling of our new brand identity is just the beginning in our journey to redefine what GBS stands for. Our new symbol goes beyond expressing a mere visual change, to communicate our renewed promise of delivering greater value and expertise to clients through highly tailored specialized solutions. As we chart this renewed course, we remain dedicated to driving tangible results in line with Saudi Arabia’s digital transformation goals.”
Join GBS at LEAP 2025
As part of its rebranding journey, GBS will be attending LEAP 2025, located in Hall 5, C70. The company will showcase its new brand identity, future-ready solutions, and enhanced expertise to the global audience in Riyadh, Saudi Arabia.