FIX Dessert Chocolatier Kicks off Football Season with a Limited Edition Activation across the UAE
Football fans, listen up. FIX Dessert Chocolatier, the home-grown brand behind ‘The Original Dubai Chocolate’, is celebrating the 2026 football season with an incredible activation starting on June 11. In partnership with Careem, a jaw-dropping over 600 prizes will be distributed throughout the tournament, giving fans across the UAE multiple chances to score something special.
Mark your calendars because this drop is definitely a keeper! FIX is introducing a limited edition FIX Cup Mini Hero Box – 20 pieces box, featuring familiar favourites like Can’t Get Knafeh Of It, Mind Your Own Biscuit, Pick Up A Pretzel and Catch Me If Pecan. Leaning into the nostalgia behind the beautiful game, UAE customers purchasing the FIX Cup Mini Hero Box will also find an exclusive FIX Scratch Card inside offering smash-and-grab prizes.
Each box has one of four outcomes — a Careem Plus subscription, a limited edition collectors jersey, a top secret prize, or a playful ‘better luck next time.’ And the games don’t stop there. Just ask ex-Barcelona legend Andrés Iniesta — the man who spent his whole career turning the tiniest spaces into the biggest moments. And now, as he continues his Gulf chapter, he’s about to bring a little of that magic our way too.
Yezen Alani, Co-Founder of FIX Dessert Chocolatier commented, “Football fever is setting in at FIX HQ and we can’t wait to celebrate the only way we know how: with our FIX fans! Win or lose, we want to continue the fandom onto the pitch and bring that same match day energy straight into the Mini Hero Box — especially with a football legend joining the fun.”
As part of the prize lineup, FIX is unveiling its exclusive FIX Football Jerseys — a collector’s item designed for fans who live and breathe the game. The retro-style jerseys feature bold FIX branding, premium fabric, and a sleek athletic fit, making them the perfect keepsake for the season, designed to be worn, kept, and proudly shown off long after the season ends.
Andrés Iniesta, former professional footballer and head coach of UAE First Division League club Gulf United FC commented, “It’s a pleasure for me to be part of this wonderful campaign with brands so closely associated with Dubai, a fantastic place where I ended my playing career and where I’m about to embark on a new chapter in my life.”
The limited edition FIX Cup Mini Hero Box – 20 pieces box will be exclusively available through Careem beginning June 11. Each box is priced at AED 252, with two drops daily at 2pm and 5pm in Dubai and Abu Dhabi.