Buy Green Support Pink” – A Campaign Merging Environmental Awareness and Women’s Health

As part of Breast Cancer Awareness Month, Lulu Hypermarket has announced the launch of a unique campaign titled ‘Buy Green Support Pink,’ aimed at raising awareness about breast cancer by supporting the Zahra Breast Cancer Association, one of the leading organizations in Saudi Arabia focused on awareness and prevention of this disease. This year marks the seventh year of the campaign.

The campaign revolves around a simple yet impactful concept that encompasses both environmental and social dimensions. Through this initiative, customers are encouraged to purchase eco-friendly bags at all LuLu branches. All proceeds from these sales will be directed to support the Zahra Association.

October is globally recognized as a month to highlight breast cancer, one of the most prevalent types of cancer among women worldwide. The Zahra Association has made a significant impact in Saudi Arabia by organizing awareness campaigns and early detection screenings, helping women gain essential information about prevention and early detection.

In collaboration with the Zahra Association, LuLu Hypermarket has also organized a lecture for its employees on breast cancer prevention. Additionally, an interactive awareness booth has been set up for shoppers, where brochures and pink ribbons are distributed to promote awareness.

Through this campaign, LuLu Hypermarket aims to contribute to these efforts and encourage more women to take the vital step of early screening, which can greatly improve treatment outcomes.

This campaign reflects LuLu Hypermarket’s ongoing commitment to social responsibility. In addition to providing top-quality services and products, LuLu is dedicated to driving positive change within the community. This initiative empowers consumers to support important causes through their everyday purchases, making them part of both environmental and humanitarian solutions.

Mr. Shehim Mohammed, Director of LuLu Saudi Hypermarkets, said: ‘At LuLu, we view the October initiative in partnership with the Zahra Breast Cancer Association as an important service for families and women in Saudi Arabia. We have merged two campaign objectives that promote a brighter future, and we encourage shoppers to participate in these noble efforts.