Bateel International Unveils Premium Loyalty Programme and Exclusive Benefits with Bateel Rewards

A new way for customers to enjoy premium rewards across Bateel’s signature brands

UAE & KSA – March 2025: Bateel International today proudly launches Bateel Rewards, Bateel’s loyalty programme designed to offer exclusive benefits to its customers. Spanning across Bateel Boutique, Café Bateel, and El’an in both the UAE and KSA, the programme provides members with rewarding experiences across both online, app and in-store purchases and in cafes adding an extra touch of appreciation.

According to recent market data, 84% of consumers say they are more likely to stick with a brand that offers a customer loyalty scheme. Bateel has accordingly introduced its loyalty programme to ensure customers not only receive exclusive benefits but also meaningful engagement.  The Bateel Rewards programme is now live, reinforcing the company’s commitment to providing all customers with unparalleled value.

Bateel is always looking for new ways to enhance its customers’ experience, with innovation at the heart of everything it does. The brand’s loyalty program is a testament to this commitment, designed to go beyond just rewards and create a deeper, more personal connection with its valued customers.  Nurtaç Afridi, CEO at Bateel, explains: “We wanted to give back to our loyal customers whose happiness is our biggest motivation. We want to ensure that every interaction with our customers is as rewarding as it is exceptional.”

Designed to integrate effortlessly with customers’ shopping journeys, Bateel Rewards offers a smooth omnichannel experience, allowing members to earn and redeem points both in-store and online. Whether visiting a Bateel Boutique, Café Bateel, Bateel El’an, or shopping via the Bateel online store, members enjoy the same seamless benefits.

Bateel Rewards is a three-tiered membership programme designed to offer increasing benefits as customers engage with the brand via three appealing options:

• Silver membership, where customers earn 10% back in points on their purchases
• As they continue to shop, they progress to a Gold membership, earning 15% back in points
• Ultimately reach Platinum status, where they receive 20% back in points

Points can be accumulated and later redeemed for discounts on future purchases, ensuring that every interaction with Bateel is both rewarding and enjoyable.

The Bateel Rewards programme is now live and free to download from the Apple or Google Play store, reinforcing the company’s commitment to providing all customers with unparalleled value. The programme will be rolled out to other countries where Bateel operates in the next phase.

For more information on Bateel Rewards, visit bateel.com and @bateelgourmet @cafe.bateel @bateel.elan

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