ACCIONA LIVING & CULTURE TO PARTICIPATE IN THE WORLD FOOTBALL SUMMIT IN RIYADH

ACCIONA Living & Culture, a pioneering company in museums, exhibitions, interiors, and events, is proud to announce its participation in the prestigious World Football Summit (WFS) in Riyadh, Saudi Arabia, on December 2nd, 2024. This highly anticipated event brings together top-tier professionals and football industry stakeholders to discuss the game’s future and its global business. 

As part of the event, creative Director Carla Prat Perxachs will participate in the roundtable “The Stadium Experience: Infrastructure Development for Efficient Mega Event Strategy & Delivery“. Carla will explore how stadiums and sports venues are evolving beyond their traditional roles to become multifunctional spaces for cultural exchange, community engagement, and urban renewal. By integrating sustainability and social initiatives, these venues can drive economic growth while fostering vibrant, inclusive environments enriched by cultural activities and entertainment projects.

The WFS gathers global leaders in sports and entertainment, including club executives, federations, sponsors, and media, to explore football’s broader impact on culture and urban development. ACCIONA Living & Culture’s participation underscores its commitment to reimagining sports facilities as dynamic hubs for cultural innovation and sustainable business models.

Notable projects like the Real Madrid Museum at Santiago Bernabéu Stadium and the 3-2-1 Qatar Olympic and Sports Museum showcase ACCIONA’s expertise in blending creativity, technology, and heritage to create transformative experiences that inspire and connect communities worldwide.